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SoPure®: Pelliconi offers Innovative green caps to help baby food brands enhance sustainability

Annabella Cusati - Dec 2, 2020 2:10:08 PM

In the world of baby food, the packaging sector brings its attention to the protection of the environment and the health of babies and children. The use of recyclable materials and packaging free of PVC, to help with migrations and disposal, is an increasingly well-known matter in the industry.

For this reason, Pelliconi has created this innovative green press on twist off cap called SoPure® with a completely PVC-free liner made for glass jars.

 


Successful Strategies to achieve sustainability: Pelliconi’s vision for corporate social responsibility

Constant innovation, attention to sustainability and safeguarding the health of every individual is fundamental, especially when it comes to children. We do all of this respecting our people, the large international companies that rely on our expertise, and our planet.

The pursuit of high quality standards, cannot overlook the cultivation of our corporate mission. We will never abandon the principles of social responsibility and the protection of existing environmental resources; it is a shared heritage, a legacy that we have the responsibility to hand down intact to future generations.

These are the pillars that characterize our entrepreneurial vision, the same that pushed us to create more sustainable product like SoPure®.

SoPure-Baby


Our strategy to accelerate sustainability

We started with the idea of creating a PVC-free cap for baby food that would guarantee the same reliability and flexibility as polyvinyl chloride closures.

It goes without saying that we never forgot about the preservation of food’s quality and flavor.

The primary objective was to avoid the risk of contamination by plasticizers (such as phthalates, adipates, Epoxydized Soy Bean Oil, …), toxic substances, which can potentially migrate into foods, especially those with higher fat content.

Of course, we also wanted to follow the general "green" trend supported by the commitment, of big corporations such as Walmart, Aldi, Tesco, Danone, Nestlé, Unilever, and the German brand Milasan, which entered the orbit of the DMK group in spring 2019, to eliminate PVC and other non-recyclable plastic materials from their packaging by 2025.


Forward-looking development becomes the first choice in the baby food industry

In the food industry’s general framework, consumer awareness has grown, encouraging them to seek products made with natural ingredients, from environmentally sustainable crops and farms where GMOs are not used.

This awareness leads the greatest interest of final consumers to products that, in every component, are sustainable and safe.

Therefore, it is no coincidence that the trend that will gradually establish itself over the next decade, as supported by the research of Foodreport 2019, will be based on the following cornerstones:

  • Healthy Hedonism: healthy eating will not exclude the possibility of enjoying the pleasures of cooking;
  • Transparency: greater traceability of food from its origins to the table;
  • Plant-based food: while not disdaining meat, there will be a marked increase in the consumption of plant-based products as they are more identifiable with the idea of healthy food.

The so-called millennials, the generation of individuals born from 1980 until the first half of the 90s, are tracing the route. Food traceability, corporate reputation, and the sustainability of packaging play a fundamental role when making a purchase.

To respond to these new prerogatives, authorities and corporations have multiplied their efforts to make the labels as clear as possible while also aiming for a marked reduction in the ingredients used, especially when it comes to foods dedicated to early childhood.

Moreover this translates into the adoption of totally recyclable packaging materials when possible, or with a more and more reduced negative ecological impact.

In the direction of reducing marine and terrestrial litter, glass packaging remains one of the most eco-friendly solutions, especially for returnable bottles. To make the whole packaging more sustainable, Pelliconi is investing in evolving closures to make them as eco-friendly as possible: SoPure® is one example. The attention goes straight to the disposal process, where PVC free material, drastically reduces the toxic materials in the atmosphere. The aim for the future of the sector is to remove PVC completely in the packaging world, and SoPure® is another important step in that direction.

Download the SoPure InfographicOur solution: SoPure® – Sustainable and innovative green cap

To meet environmental prerogatives similar to those described above and the growing demand for sustainable packaging, we have created SoPure® caps.

Pelliconi togher with Actega, a world leader in the production of coatings, paints, adhesives, and sealants created Provalin® a type of sealant free of PVC and plasticizers (phthalates, adipate, ESBO) , usually part of the compound formulation. In fact, it is an eco-friendly technology because it is better disposable.

Furthermore, it meets the European Community migration criteria (which establishes a global migration limit of less than 60 mg/kg in weight) of substances in food.

Sopure_cap


In addition, SoPure® is resistant to sterilization and pasteurization processes and is suitable for the long-term storage of baby food, sauces, and a wide range of other food products (all this while guaranteeing performance levels similar to standard PVC).

The compound is a bland of thermoplastic elastomers, and doesn't contain liquid plasticizers. Unlike PVC that when chemically linked to plasticizers, can be absorbed by foods, especially if, as already mentioned above, they are foods with a high fat content.


The creation and development of the SoPure® project

Creating such an innovative product required a significant synergistic effort involving Pelliconi and its partners.

For this reason, we have formed an outstanding team of experts to select and test various types of materials and evaluate their performances even in extreme conditions. Once the ideal solution was identified, we developed the first prototypes of caps, assessing their reliability, safety, and sustainability.

Once the prototype product was developed, an important phase was the setup of the brand new SoPure® production line in Pelliconi, and at the same time, having a product feasible for the customer’s capping lines without any changes.

Production began in 2018 with a pilot line, and further developed in Ozzano, Italy, at Pelliconi’s headquarter, in October 2020, with a production capacity of about 40 thousand pieces per hour, even though further growth margins are expected.


Pelliconi’s customers can enhance sustainability credentials by going PVC-free

Pelliconi's commitment through SoPure® is to support the brand image and reputation of baby food producers through a tangible contribution to the sector’s ethical policy.

Ultimately, it is a question of triggering a virtuous multiplier of "values" that embraces several areas.

For this reason, it is a guarantee for all mothers, who can be sure that the baby food is sealed in such a way as to ensure its quality and safety, as well as protecting children’s health and at the same time the environment will benefit from it.

Companies that intend to adopt this type of cap for food in glass containers will be able to underline their commitment to protect people’s health and respect nature, all without modifying their production process in any way.

Download the SoPure Infographic

Topics: SoPure- PVC-free- Sustainable- Baby Food- Innovative

Annabella Cusati

Annabella Cusati

Product Manager of SoPure® closure at Pelliconi. Annabella has a master's degree in Food Science and Technology and experience in food production with a greater focus on packaging. In Pelliconi she is responsible for the development and improvement of SoPure® throughout the Product Lifecycle including: gathering and prioritizing product and customer requirements in terms of materials and performance, defining the product vision, and working closely with engineering, sales, marketing and support to ensure that customer satisfaction goals are met.

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